HF rebrands as it targets further growth

HF Group's new logo. COURTESY

HF Group’s new logo. COURTESY

Property and financial solutions provider Housing Finance has embarked on a major rebranding initiative as it seeks to better market its products and services.

The company has adopted a new name, HF Group Limited, after it was granted the go-ahead by the Central Bank of Kenya to set up a new subsidiary, HFC Ltd, which is licensed to offer mortgage financing and banking services under the Banking Act.

HF Group believes the fresh corporate identity better shows its diverse offerings in the financial services industry, and will allow the company to offer banking, financial, property and investment solutions across the value chain.

“The group has expanded its range of services in recent years and we wanted to consolidate all those services under a new group identity. The rebranding will give us the stimulus to register further growth,” Frank Ireri HF’s managing director said.

HF Group, which is preparing to celebrate its 50th anniversary in business, has also rebranded its other subsidiaries: Insurance Agency (HFIA) and HF Foundation (HFF) and the real estate development arm Kenya Building Society (KBS) – which will now be known as HFDI.

The HFDI is licensed to engage in project financing and development under the Banking Act and will continue to manage projects that are being undertaken by KBS such as Kahawa Downs, Precious Gardens, Komarock Phase 5B and K-Mall among others.

The firm will this year begin work on Komarock Phase 5C, which involves construction of 1,272 apartments – with plans afoot to build 240 apartments on Kamiti Road and another 1,100 units on Thika Road.

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